IxDA

Jenny Lam

Hit it with the Pretty Stick

Software is reaching an inflection point where features have become
commodities and design is now  the differentiator.  The best software
is both art and craft.  Yes, software can be artisanal!  Designers are
the singer-songwriters who skillfully blend polished visuals and
smooth interaction with powerful technology.

Bio

Jenny Lam

Now a Co-founder of a small Seattle software startup, Jackson Fish Market, Lam worked on the user interface of Windows Vista and early versions of MSN Explorer. Prior to working at Microsoft Lam worked at two small design and advertising boutiques in Atlanta, GA.

Video

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