Todd Warfel

Paper Prototyping


Mistakes and oversights during the design and development phases can be costly, if not detrimental to a business. Paper prototyping is an excellent, low-cost method to catch these mistakes and correct them before development begins.

This highly detailed, practical, and hands on workshop will provide a framework for creating and testing paper prototypes. When you leave this workshop, you'll be equipped to create and use paper prototypes for your own projects.

We'll discuss what paper prototyping is, when to use it, when not to use other methods, and what to expect. We'll explore different techniques for paper prototyping, including methods for handling challenges with simulating interactivity, representing transitions with paper prototypes, and what to do when something unexpected happens.

Work on a real world product- Participants will work in teams to design and create their paper prototype design. Additionally, we'll discuss strategies for testing your paper prototype design on customers and receive tips on your testing approach.

You will be randomly split up into design teams. Each team will receive a kit with market research, personas, competitive research, and physical tools necessary to create your paper prototypes.


Todd Warfel

Todd Zaki Warfel is a founder and President at Messagefirst, a Philadelphia-based design research consulting firm, where he blends research and design to evolve products in innovate and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He's rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA.

Todd's clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, IntraLinks, Motorla, Palm, Sallie Mae, and SBC.

Todd currently lives in Philadelphia, blogs at toddwarfel.com, and is currently working on his first book with Rosenfeld Media "A Practitioner's Guide to Prototyping" available Spring 2008.