Alan Cooper

An Insurgency of Quality

In the absence of effective post-industrial age management tools, people plead for speed and innovation, but what they really want is quality. It's up to us, the interaction designers, to lead the way out of the chaotic world of misdirected, misdesigned, and mismanaged products to a world where high quality and high tech go hand in hand. Alan Cooper will issue a manifesto for revolution, showing us how to take control of an industry careening crazily into confusion, and restore visibility and manageability, along with higher revenue and profit margins, by starting an insurgency of quality.


Alan Cooper

Alan Cooper is a pioneer of the modern computing era. He is credited with creating what many regard as the first serious business software for microcomputers, and his groundbreaking work in software invention and design has influenced a generation of programmers, designers, and business people and helped a generation of users.

For the last 15 years, Alan's interaction design consultancy, Cooper, has helped companies invent powerful, usable, desirable digital products via his unique methodology, Goal-Directed Design. A cornerstone of this method, Personas has been broadly adopted across the industry. Alan is the author of two industry best-selling books, About Face and The Inmates Are Running the Asylum and is widely known as the "Father of Visual Basic".


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