Anh Dang and Nirali Patel

Designing Information

As the complexity of information on the web increases, online experiences tend to be overwhelming, frustrating, and uninteresting as users struggle to understand the content. Well-designed information visualization simplifies the discernment process through visual representations of the data using design elements like size, color, translucency, and interactivity.

Additionally, it amplifies cognition and encourages users to discover new insights by playing and interacting with the data. In this session, we will explore the power of rich data analysis using information visualization and examine practical ways to deconstruct information and visually reconstruct it to tell the story in a more effective, efficient, and delightful manner.

Anh Dang Bio

Anh Dang, a Senior Information Architect at Avenue A | Razorfish in New York, has worked with a variety of organizations across different industries including automotive, government, financial services, and travel. Anh holds a Bachelor's of Science in Advertising from the University of Texas and a Master's degree in Interactive Telecommunications from New York University where she developed a passion for the intersections of art, design, social justice, and technology.

Nirali Patel Bio

Nirali Patel, an Information Architect at Avenue A | Razorfish in Boston, has worked with a number of industries with a primary focus on financial services given her background at Fidelity Investments. She holds a Bachelor's degree in Architecture and Computer Science from Wellesley College and a Master's degree in Human Factors in Information Design from Bentley College.